In this episode we talk about being very specific with your target market, so much that we actually have a target PERSON, sometimes called an avatar. That's because this person, who we've totally made up, represents our market. If we can clearly define our goals and customers we can spend our time more wisely! It all starts with sitting down and writing honest goals, and then writing down as specific as possible who we are targeting. Give this ideal customer a name, an occupation, and a challenge you can solve. Then we can give our business and identity. Something our customers can know and count on. As well as giving us direction with our business so we can spend our recourse, namely time, wisely.